Tuesday, January 29, 2013

The Next Generation

The latest and greatest creative coming out of the doors of my office. In honor of the 40th anniversary of Roe v. Wade, as part of our Choice Out Loud campaign - this video represents the next generation that will continue to fight the pro-choice battle. The offbeat campaign uses pictures of 40 different women from 40 different photographers across the country - all put together with a catchy song and words of inspiration. My favorite line: "It's not our mother's movement anymore, it's ours." Let's hope our daughters don't have to fight the same battle.

P.S. The campaign was recently written up in AdWeek - check it out to read more about the creative process behind it. Pretty neat campaign!

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